Everything is ready for the ninety-first Macef, to be held at the Rho exhibition centre from 8 to 11 September 2011. As always, Fiera Milano will be the setting for the very best in Italian and international home design and products. Numerous new ideas will again make Macef a not to be missed event for exhibitors and buyers with a keen eye on the latest trends.

Macef, the International Home Show, is one of the historical top events for Milan and its fairground. It takes place twice every year in January and September and it is the city's main exhibiting event on an annual basis, by number of exhibitors and by covered surface.

For the main actors in the reference sectors (table and kitchenware, decoration, textiles, accessories, costume jewellery, gift items, and furnishing items, Macef is a very important opportunity to get an insight of anything new on the market and an anticipation of the future developments in demand.

Macef is an exhibition that represents the abilities and sectors of made in Italy, of the vast pool of creativity that developed from its origins in artisans workshops to the network of small and medium enterprises that comprise the Italian productive districts phenomenon. Of the four macro sectors that make up Macef, Home Décor is all about objects for the home and the best in home design. Table and Kitchen is the space traditionally devoted to the heart of the home, and that means dishes, glassware, tableware and sophisticated cookware, everything needed to prepare a family lunch or dinner or create a special occasion table setting. Table and Kitchen is also Silver, an all-Italian world of a quality and quantity impossible to find anywhere else. Gifts is the area where everything from the most exquisite to the most useful gift item can be found, and which this year will also include the Big Volume area. Here, buyers can make their selection from numerous products, including many from abroad, and place big volume orders at the most competitive prices. Bijoux, the area devoted to fashion accessories, high-end costume jewellery, wearable silver and loose gemstones, deserves an entire chapter to itself.

There are many exhibitors representing the best of the excellence that is "Made in Italy". The next appointment is fixed for the 8 - 11 September at the Rho exhibition fairground. Amongst the new features for this edition, AbitaMi, a creative laboratory where you can update yourself and meet the latest trends in modern living.

Statistics of Macef 2010:

number of visitors - 76 386

number of exhibitors - 1648

Thematic Sections:

• Tableware, Silver & Kitchenware

From the quick lunch to the preparation of an elegant dinner, everything passes through Table and Kitchen, a not-to-be-missed appointment on the Macef stage. The pleasure of finding the right solution in a purpose-made exhibition space – from everyday tableware to the meticulous elegance of shapes for special table companions. And then there is cookware, sets of saucepans and utensils that combine technology and tradition. Table and Kitchen is also Silver, which means the best of Italian production, unique in its prestige, inimitable in its shapes and impossible to find anywhere else.

• Bijoux, Gold, Fashion & Accessories

Sparkling. That’s how the Macef area devoted to fashion accessories, high-end costume jewellery, wearable silver, gold and loose stones appears. An increasingly important exhibition area that records a growing number of exhibitors and visitors every year. A world of fashion in constant evolution where the latest trends are waiting to be discovered, where every stand contains an emotion and you can relish the atmosphere of a dozen different places. An incredible journey that starts with Italian creativity to discover the world’s most precious treasures. All this and more is called Macef – Bijoux

• Home Décor

It’s hard to speak of fancy goods when the products on show are of such merit, a perfect fusion of the “classic taste” – typical of the Italian style – and the most innovative international design products. A duo that becomes entirely possible at Macef.  A wide variety of ranges and costs enhance the offer of small and large-scale production objects aimed at a diversified array of target operators. An object for the home should above all be an idea that can arouse emotions and stimulate the curiosity of the consumer, and how, if not through shapes, materials and colours?

Your home, your taste, all together at Macef

• Gifts, Trade & Big Volume

Gifts have always been a way to touch the heartstrings of those very dear to us, and more than anything, they must surprise the receiver. At Macef all of this is possible thanks to a vast range of exquisite and useful items on display in two pavilions entirely devoted to objects to give as gifts. Then there is also the stationery sector with lots of new ideas for a truly unique, special gift.  It’s not only the gift items that surprise at Macef, but it’s also the numbers related to big volume orders and whole pallets. Where? In the Trade & Big Volume area, where goods made abroad – but with an obviously Italian appeal – can be chosen and ordered at the very best prices.